APA Style
Pride, William M., Ferrell, O. C.. (1991).
Marketing Concepts And Strategies (Seventh Edition).
Boston:
Houghton Mifflin Company.
Chicago Style
Pride, William M., Ferrell, O. C..
Marketing Concepts And Strategies.
Seventh Edition
Boston:
Houghton Mifflin Company,
1991.
Print.
MLA Style
Pride, William M., Ferrell, O. C..
Marketing Concepts And Strategies.
Seventh Edition
Boston:
Houghton Mifflin Company,
1991.
Print.
Turabian Style
Pride, William M., Ferrell, O. C..
Marketing Concepts And Strategies.
Seventh Edition
Boston:
Houghton Mifflin Company,
1991.
Print.