APA Style

Frye, Robert W., Morris, George P.. (1973). Current Marketing Views (First Edition). New York: Harper & Row, Publishers.

Chicago Style

Frye, Robert W., Morris, George P.. Current Marketing Views. First Edition New York: Harper & Row, Publishers, 1973. Print.

MLA Style

Frye, Robert W., Morris, George P.. Current Marketing Views. First Edition New York: Harper & Row, Publishers, 1973. Print.

Turabian Style

Frye, Robert W., Morris, George P.. Current Marketing Views. First Edition New York: Harper & Row, Publishers, 1973. Print.