APA Style

Matthews, Lawrence M.. (1974). Improving Marketing Profitability (First Edition). London: Industrial And Commercial Techniques Ltd..

Chicago Style

Matthews, Lawrence M.. Improving Marketing Profitability. First Edition London: Industrial And Commercial Techniques Ltd., 1974. Print.

MLA Style

Matthews, Lawrence M.. Improving Marketing Profitability. First Edition London: Industrial And Commercial Techniques Ltd., 1974. Print.

Turabian Style

Matthews, Lawrence M.. Improving Marketing Profitability. First Edition London: Industrial And Commercial Techniques Ltd., 1974. Print.