APA Style
McCarthy, E. Jerome. (1969).
Basic Marketing: A Managerial Approach (Third Edition).
Illinois:
Richard D. Irwin, Inc..
Chicago Style
McCarthy, E. Jerome.
Basic Marketing: A Managerial Approach.
Third Edition
Illinois:
Richard D. Irwin, Inc.,
1969.
Print.
MLA Style
McCarthy, E. Jerome.
Basic Marketing: A Managerial Approach.
Third Edition
Illinois:
Richard D. Irwin, Inc.,
1969.
Print.
Turabian Style
McCarthy, E. Jerome.
Basic Marketing: A Managerial Approach.
Third Edition
Illinois:
Richard D. Irwin, Inc.,
1969.
Print.