APA Style
Kotler, Philip, Cox, Keith K.. (1972).
Readings In Marketing Management (First Edition).
Englewood Cliffs:
PRENTICE-HALL, INC..
Chicago Style
Kotler, Philip, Cox, Keith K..
Readings In Marketing Management.
First Edition
Englewood Cliffs:
PRENTICE-HALL, INC.,
1972.
Print.
MLA Style
Kotler, Philip, Cox, Keith K..
Readings In Marketing Management.
First Edition
Englewood Cliffs:
PRENTICE-HALL, INC.,
1972.
Print.
Turabian Style
Kotler, Philip, Cox, Keith K..
Readings In Marketing Management.
First Edition
Englewood Cliffs:
PRENTICE-HALL, INC.,
1972.
Print.