APA Style

Hepner,Harry Walker. (1956). Modern Advertising Practices And Principles (First Edition). New York: McGRAW- HILL BOOK COMPANY.

Chicago Style

Hepner,Harry Walker. Modern Advertising Practices And Principles. First Edition New York: McGRAW- HILL BOOK COMPANY, 1956. Print.

MLA Style

Hepner,Harry Walker. Modern Advertising Practices And Principles. First Edition New York: McGRAW- HILL BOOK COMPANY, 1956. Print.

Turabian Style

Hepner,Harry Walker. Modern Advertising Practices And Principles. First Edition New York: McGRAW- HILL BOOK COMPANY, 1956. Print.